John Nelson & Jeff Friant headshot

John Nelson & Jeff Friant

IMAGE Owners

Owners John Nelson and Jeff Friant have decades of executive leadership experience and a shared commitment to helping others succeed. John, a retired corporate real estate executive with extensive experience in commercial and residential development, envisioned a modern, elevated studio environment where independent professionals could build businesses that they are proud of. Jeff, a global Human Resources executive known for developing high-performing cultures and teams, is dedicated to creating a supportive community where entrepreneurs feel empowered to grow both personally and professionally.

Together, they have introduced Sonoma County’s premier salon suites destination — a sophisticated collection of modern, fully equipped salon studios thoughtfully designed for beauty, health, and wellness professionals seeking independence, flexibility, and elevated client experiences. They foster a culture rooted in collaboration, inspiration, and achievement and are committed to helping like-minded entrepreneurs build their brands, pursue their passions, and create the future they’ve always envisioned.

John and Jeff are excited to tell you more about the IMAGE Studios Petaluma experience. Schedule a tour and discover how you can elevate your business, your brand, and your future.